Founder’s Message

Yoé is a true labor of love for me. It’s inspired by both my personal health journey and my passion for wellness and a clean lifestyle. My grandmother always encouraged me to take great care of my skin—it’s part of our Japanese culture—and luxury skincare has been a passion of mine for years.

But when my autoimmune issues flared up several years ago, the products I knew and loved were no longer an option for my reactive skin. I struggled to find products that were gentle enough for my skin to tolerate yet delivered visible, measurable results—and I also missed the luxurious look and feel of my former favorites.

After what seemed like an endless and quite frustrating search, I decided to create a brand that would combine the clinical-level efficacy and gentle formulations I needed with the clean, sustainable values that were important to me.

I also wanted it to be a more elevated experience from the texture and design to the look and feel and at the same time to be sustainable. It felt like an impossible task, but after enlisting the support of a brilliant pharmacist and cosmetic chemist, and with the help of select industry professionals, after more than 50 formula iterations, Yoé is finally here!

Yoé demonstrates that rigorous cosmetic science can follow the exacting standards of clean beauty to deliver luxurious formulas that are truly effective, even for sensitive types.

At Yoé, we adhere to the highest standards, formulating without gluten, parabens, phthalates, petroleum, and over 3000 harmful substances. We go beyond industry expectations, leveraging pharmaceutical-grade advanced.

And we’ve done this while maintaining our commitment to the health of the planet. I’m excited for you to try Yoé. I hope you love it.” Warm regards, Hazel Guo Founder, Yoé

Warm regards, Hazel Guo
Founder, Yoé

Born From A Personal Journey

The Origin of Yoé

After being diagnosed with multiple autoimmune disorders, Yoé founder Hazel Guo devoted herself to the pursuit of nutritional and lifestyle research. With the help of her doctors, rounds of elimination diets, and a committed meditation practice, Hazel succeeded in getting most of her symptoms to a manageable level, but she couldn’t fully heal her newly reactive skin.

A luxury beauty devotee at heart, Guo was dismayed to find that her sensitized skin could no longer tolerate many of the skincare products she had previously used. At the same time, organic and natural brands often fell short on performance and sensorial elegance. Driven to create something wholly novel, she met with numerous experts in skincare formulation—an exhaustive search that led her to an innovative Italian-born cosmetic chemist and pharmacist, who now serves as the brand’s chief scientist and formulator of Yoé. 

Yoé represents a new standard of luxury, with a commitment to science-backed and biotech ingredients, clean formulations, high-design packaging, and sustainability initiatives across its production cycle. Powered by SynerGenius™, a proprietary blend of pharmaceutical-grade, encapsulated actives. We invite you to discover Yoé, a new line of science-backed, clean, and sustainably minded skincare essentials. 

Founder’s Message

Yoé is a true labor of love for me. It’s inspired by both my personal health journey and my passion for wellness and a clean lifestyle. My grandmother always encouraged me to take great care of my skin—it’s part of our Japanese culture—and luxury skincare has been a passion of mine for years. But when my autoimmune issues flared up several years ago, the products I knew and loved were no longer an option for my reactive skin. I struggled to find products that were gentle enough for my skin to tolerate yet delivered visible, measurable results—and I also missed the luxurious look and feel of my former favorites.

After what seemed like an endless and quite frustrating search, I decided to create a brand that would combine the clinical-level efficacy and gentle formulations I needed with the clean, sustainable values that were important to me. I also wanted it to be a more elevated experience from the texture and design to the look and feel and at the same time to be sustainable. It felt like an impossible task, but after enlisting the support of a brilliant pharmacist and cosmetic chemist, and with the help of select industry professionals, after more than 50 formula iterations, Yoé is finally here!

Yoé demonstrates that rigorous cosmetic science can follow the exacting standards of clean beauty to deliver luxurious formulas that are truly effective, even for sensitive types. And we’ve done this while maintaining our commitment to the health of the planet. I’m excited for you to try Yoé. I hope you love it.

Warm regards, Hazel Guo
Founder, Yoé